How Every Great Story Begins
From journalism to marketing, it’s always been about storytelling. What began as an obsession with research, crafting narratives, and uncovering truths quickly evolved into something bigger. Journalism taught the importance of clarity and precision, and those same principles became the foundation of a new passion—advertising.
Fast forward over 16 years, now a Performance Director at Pacific54, leading with data-driven strategy and creativity to drive digital marketing success. Each campaign is a story—built on a solid research foundation, crafted to resonate with audiences, and executed with precision. Whether it's PPC, SEO, social, or paid media, the goal is always the same: exceed client expectations.
The work has been about more than just results. It's about leading teams, developing talent, and ensuring client satisfaction, with a relentless focus on delivering not just what’s expected but what’s exceptional. Analytical skills, creative vision, and a commitment to honest messaging are at the heart of everything, from campaign design to the photos captured behind the lens.
Because, whether it's marketing or photography, the story matters. telling it right is the key to driving impact.
Work Experience
With over 10 years in SEO and content strategy, including 5 years in management and directorial roles, I've developed expertise in website content, copywriting, branding, social media, and more. I began my career as a journalist and photographer in 2008 before transitioning to marketing in 2015, leading campaigns that connected home insurance providers and public adjusters with homeowners, and crafting content strategies for medical and skincare brands that inspire action. I’ve also collaborated with hospitality and B2B brands to create immersive storytelling that enhances brand positioning.
In addition to eCommerce, where I’ve increased conversion rates, my experience spans nonprofits, where I’ve helped drive social initiatives, and finance, simplifying complex concepts for broader audiences. I’ve also developed compelling narratives for universities, driving community engagement and enrollment. My skills in campaign strategy, leadership, and critical thinking have consistently delivered impactful results, making me a trusted partner in bringing about positive change.